Market Segmentation – Marketing Assessment Answer

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Market Segmentation and Marketing Mix of Samsung

Market segmentation of Samsung

Market segmentation is an activity to divide a large number of consumers into small groups or segments which is based on different criteria (Weinstein, 2013).The segment includes those consumers who will react similarly to strategies developed by marketers. The segmented consumers have similar tastes and preferences. Segmentation means differentiating the consumers on the basis of Age, Gender, income and lifestyle..

Types of segmentation


This segmentation is based on geographical area. The target area will be decided by the company. Samsung focuses on rural as well as urban population. Samsung has a variety of mobile phones for every type of consumer. It is one of the leading manufacturers of the mobile phone in the world. Samsung has Samsung Guru for the rural sector. The company has Galaxy smartphones for the urban sector such as touch-enabled smartphones.

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